Studio Norm.
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Independent creative studio · est. 2018

We design brands that don't blend in & build digital experiences that don't slow down.

A 14-person studio from Seoul, working with founders, design teams, and ambitious brands worldwide. Strategy, identity, web — done with intent.

Brand identityWeb designArt directionEditorialStrategyMotionBrand identityWeb designArt directionEditorialStrategyMotion
What we do

Six disciplines. One studio.

From the first conversation to the launch announcement — and every interaction in between.

01

Brand identity

02

Web design & build

03

Art direction

04

Editorial design

05

Brand strategy

06

Motion & video

Selected work

Recent projects.

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Brand identity

Lumen Coffee — a refined identity for a third-wave roaster.

2026 · Identity, Packaging
Web design

Field Notes

2026 · Editorial
Art direction

North Atelier — visual identity for an architecture studio.

2025 · Identity, Print
Strategy

Sole & Sky — repositioning a heritage shoemaker.

2025 · Strategy, Web
88
Clients shipped
14
Studio members
23
Awards won
8yrs
In the studio
How we work

Deliberate from the start.

01 — Listen

Understand

A 90-minute kickoff. No deck. Just questions, and answers we write down.

02 — Sketch

Direction

Three honest directions on paper. Pick one. We argue if needed — productively.

03 — Refine

Craft

The chosen direction, refined to the millimeter. Type, grid, voice — all of it.

04 — Ship

Deliver

Guidelines, files, code, training. Everything your team needs to take it forward.

Have an idea worth making real?

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